The Coca-Cola Company referenced the video in a 2010 promotional campaign for Dr Pepper on Facebook. The promotion, which was open to minors,[33] allowed Facebook users to let Dr Pepper publish embarrassing status updates on their profiles in exchange for a chance to win $1,000. One of the possible status updates was "I watched 2 girls one cup and felt hungry afterwards".[34] Jim Edwards of BNET said that Coca-Cola has full responsibility for allowing the situation to occur, arguing that Coca-Cola selected an advertising agency that openly advertised "profane" advertising campaigns and that the Coca-Cola executive who approved the 2 Girls 1 Cup line failed to do research on what the name meant.[34] The Coca-Cola Company later terminated its relationship with the digital marketing agency responsible for the campaign.[34][35]
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